About
Strategic Advisor
Nikoa Evans is a trusted strategic advisor with over thirty years of experience in marketing, brand positioning, and building infrastructure, capacity, and economic eco-systems for entrepreneurs in diverse communities.
Her consultancy has advised national brands, real estate developers, entrepreneurs, economic development corporations and tourism organizations on market entry strategy, consumer engagement, neighborhood development, and commercial revitalization strategies in diverse U.S. markets.
Past and present clients include national brands Uber, Uber Eats, Hendrick’s Gin, Jack Daniel’s, Whole Foods Market, Columbia University, The Apollo Theater, Uncle Waithley’s Vincy Brew, economic development corporation Harlem Park to Park for which Evans served as a founding Board Member, Strategic Advisor, and Executive Director for 14 years; and the Harlem Tourism Board for which Evans currently serves as an executive board member and strategic advisor. Nikoa also serves as a board member for the Caribbean Cultural Center Africa Diaspora Institute, an arts, culture, education and media organization that advances cultural equity, racial and social justice for African descendent communities.
Culture | Community | Commerce
“Organizations that thrive in emerging markets are those that are able to combine economic, cultural, and social interests into one powerful strategy. You don’t have to choose between a few people’s interests and the common good; between the bottom line and social impact. When we build bridges instead of walls, everyone wins. Let's partner to develop that winning strategy for you.” - Nikoa Evans
